Name: Gwendoline – Embroidered Floral Maxi Dress
Brand: Lucy & Willow London
Price: 39.99 GBP
Availability: InStock

Gwendoline – Embroidered Floral Maxi Dress

£134.99 £39.99 Save 70% 50% OFF

Free shipping with Royal Mail

30-Day Money-Back Guarantee

Loved by 55,000+ women across the UK

Colour — Sage Green

Sage Green

Size — Size Chart

Gwendoline – Embroidered Floral Maxi Dress

Size	Bust (in)	Waist (in)	Length (in)	Sleeve (in)
S	36.2	27.2	53.9	11.0
M	37.8	28.7	54.3	11.2
L	39.4	30.3	54.7	11.4
XL	40.9	31.9	55.1	11.6
2XL	42.5	33.5	55.5	11.8
3XL	44.1	35.0	55.9	12.0

It fits true to size - if you're between sizes or prefer a little more ease, consider sizing up for an even more relaxed fit.

UK 8-10 (S)

UK 12 (M)

UK 14 (L)

UK 16 (XL)

UK 18-20 (2XL)

UK 22-24 (3XL)

Only 3 left in stock!

MOVING SALE: After many happy years in Manchester, we're moving to London. We can't bring the whole collection along, so everything must go before we leave. If you've had your eye on something, now is the moment.

Where Garden Romance Meets Evening Elegance

This stunning maxi dress is crafted from a delicate embroidered mesh fabric that feels light and airy as it sweeps gracefully to the floor. The deep V neckline and flutter sleeves create a beautifully feminine silhouette, while the cinched waist adds gentle definition without sacrificing comfort. Intricate floral embroidery covers the entire gown, lending a romantic, garden-inspired charm that feels effortlessly refined. Perfect for weddings, evening celebrations, or any occasion that calls for something truly special.

Why You'll Love This Dress
✔️ Delicate embroidered mesh fabric that feels wonderfully light and breathable throughout the day.
✔️ Flutter sleeves and a deep V neckline that frame and flatter with effortless elegance.
✔️ Flowing full-length skirt that sweeps and moves beautifully with every step.
✔️ Romantic floral embroidery that adds timeless charm to any special occasion.

Specifications
• Fit: Cinched waist with a flowing A-line maxi skirt
• Material: Lightweight embroidered mesh overlay
• Design: Deep V neckline, flutter sleeves, all-over floral embroidery
• Occasion: Weddings, evening events, garden parties, formal celebrations

We ship all orders within the UK via Royal Mail.

Place your order today, and it will be shipped the next business day, free of charge.

Expect fast, reliable delivery at no extra cost

If your order doesn’t meet your expectations, you can return it within 30 days of receipt.

Simply contact our customer service before sending it back and let us know the reason, this helps us handle your return smoothly.

[{"id":43810006466634,"title":"Sage Green \/ UK 8-10 (S)","option1":"Sage Green","option2":"UK 8-10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 8-10 (S)","public_title":"Sage Green \/ UK 8-10 (S)","options":["Sage Green","UK 8-10 (S)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43810006499402,"title":"Sage Green \/ UK 12 (M)","option1":"Sage Green","option2":"UK 12 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 12 (M)","public_title":"Sage Green \/ UK 12 (M)","options":["Sage Green","UK 12 (M)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43810006532170,"title":"Sage Green \/ UK 14 (L)","option1":"Sage Green","option2":"UK 14 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 14 (L)","public_title":"Sage Green \/ UK 14 (L)","options":["Sage Green","UK 14 (L)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43810006564938,"title":"Sage Green \/ UK 16 (XL)","option1":"Sage Green","option2":"UK 16 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 16 (XL)","public_title":"Sage Green \/ UK 16 (XL)","options":["Sage Green","UK 16 (XL)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43810006597706,"title":"Sage Green \/ UK 18-20 (2XL)","option1":"Sage Green","option2":"UK 18-20 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 18-20 (2XL)","public_title":"Sage Green \/ UK 18-20 (2XL)","options":["Sage Green","UK 18-20 (2XL)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43810006630474,"title":"Sage Green \/ UK 22-24 (3XL)","option1":"Sage Green","option2":"UK 22-24 (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 22-24 (3XL)","public_title":"Sage Green \/ UK 22-24 (3XL)","options":["Sage Green","UK 22-24 (3XL)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":43810006466634,"title":"Sage Green \/ UK 8-10 (S)","option1":"Sage Green","option2":"UK 8-10 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":36395034181706,"product_id":8267783700554,"position":1,"created_at":"2026-07-15T18:24:38+01:00","updated_at":"2026-07-15T18:24:41+01:00","alt":null,"width":810,"height":1080,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281","variant_ids":[43810006466634,43810006499402,43810006532170,43810006564938,43810006597706,43810006630474]},"available":true,"name":"Gwendoline – Embroidered Floral Maxi Dress - Sage Green \/ UK 8-10 (S)","public_title":"Sage Green \/ UK 8-10 (S)","options":["Sage Green","UK 8-10 (S)"],"price":3999,"weight":0,"compare_at_price":13499,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":27767671226442,"position":1,"preview_image":{"aspect_ratio":0.75,"height":1080,"width":810,"src":"\/\/lucywillowlondon.co.uk\/cdn\/shop\/files\/1_2e4bdbc4-18a4-40e9-828c-1adc4f9fdb53.png?v=1784136281"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

LOVED BY OUR CUSTOMERS

5/5

Margaret W., Harrogate

I will be honest, a shop I had never heard of had me expecting the worst. I was wrong. My order came quickly, the quality was lovely, and everything was exactly as described. I felt rather silly for doubting them.

This customer purchased…

5/5

Susan Pemberton, Chester

When the prices are this low you assume the clothes will be cheap and nasty. They are not. Everything I have ordered feels well made and looks far dearer than I paid. I have already been back twice.

This customer purchased…

5/5

Patricia, Devon

My one worry was what happens if something does not fit, especially with a online shop. I sent a piece back and the refund came through without any fuss at all. No arguments, no chasing. That is rare these days.

This customer purchased…

5/5

Carol B., Norwich

What won me over was the service. I emailed with a question, half expecting to hear nothing, and a real person replied the same day and could not have been kinder. You simply do not get that everywhere now.

This customer purchased…

5/5

Linda Hughes, Cardiff

I am not the most confident with computers and usually ask my daughter to order for me. This time I managed it all on my own. The website is clear and simple, and my parcel arrived just as promised.

This customer purchased…

5/5

Janet, Bath

Three orders now and every single one has arrived on time and beautifully wrapped. For a shop thats not so known, the care they take puts younger companies to shame. I trust them completely.

This customer purchased…

5/5

Christine A., Edinburgh

My only complaint is that I found this lovely shop just as they are moving for good. The clothes, the prices, the service, all wonderful. I have stocked up while I can and I am genuinely sad to see them go.

This customer purchased…

Loved every day by +29.000 customers

COMBINE AND RECEIVE UP TO 20% DISCOUNT

Our Moving Story

When we opened Lucy & Willow in Manchester, we had one dream. To create a little place where every woman felt seen, beautiful and completely at home. Because of you, that dream grew far bigger than we ever imagined.

After 22 happy years, the time has come for a new chapter. We are moving to London, and as much as we would love to, we simply cannot bring the whole collection along. This really is a fresh start.

So we are letting go of our entire collection at the lowest prices we have ever offered, up to 70% off everything. Once a piece sells, that is the last of it.

If something speaks to you, please do not leave it behind. It would mean the world to see our favourites worn and loved long after we have packed the last box.

Thank you for being part of our story.
With love, Lucy and Willow

FAQs

Yes — we offer free shipping on all orders, at no extra cost.

Once your order ships you'll receive an email with a tracking link. You can also track it on our order tracking page.

Not quite satisfied? You can return your order within 30 days of receipt. We keep the process simple and hassle-free.

Orders are typically processed within 1–3 business days. Delivery usually takes 3–7 business days, depending on your location.

Our products fit true to size. Check the size chart on each product page to find your perfect fit.

Our team is here to help with any questions or styling advice. Email us and we'll reply within 24–48 hours.

Info@lucywillowlondon.co.uk

FREE SHIPPING

At Lucy & Willow, you always enjoy free shipping on all your orders.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

3O DAYS RETURN POLICY

After receiving the order, you have 30 days to decide whether to keep the product or return it effortlessly.