Privacy policy

Effective Date: May 28, 2026
Website: https://lucywillowlondon.co.uk
Contact: support@lucywillowlondon.co.uk

Lucy Willow London is committed to protecting your personal data and respecting your privacy in accordance with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, and the General Data Protection Regulation (GDPR) for residents of the European Union and the United Kingdom.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, or interact with us.

By using our website, you agree to the terms outlined below.

1. Data Controller

Lucy Willow London is a trading name of ECOMDREAM, a sole trader organised under the laws of New South Wales, Australia (ABN 87728334984), with its registered office at 24 Gracemar Avenue, Panania NSW 2213, Australia.

ECOMDREAM is the data controller responsible for your personal data. For any questions about privacy, please contact: support@lucywillowlondon.co.uk

2. Information We Collect

We collect personal data necessary to operate our business and provide our services.

Information You Provide:

Full name
Email address
Phone number
Billing and shipping address
Payment details (processed securely via third party providers)
Customer service correspondence

Information Collected Automatically:

IP address
Device type
Browser type
Website interaction data
Cookie identifiers

Information from Third Parties:

We may receive data from:

Payment providers (e.g., Shopify Payments, PayPal)
Shipping and fulfillment partners
Fraud prevention services
Analytics and advertising platforms

3. Why We Process Your Data

We process your personal data on the following grounds:

Contractual necessity, to process and deliver your order
Legal obligation, to comply with tax and accounting requirements
Legitimate interest, to prevent fraud and improve our services
Consent, for marketing communications

You may withdraw consent for marketing at any time.

4. How We Use Your Information

Your data is used to:

Process and fulfill orders
Deliver products
Communicate regarding your purchase
Provide customer support
Prevent fraud and unauthorized transactions
Improve website performance
Send marketing emails (only with consent)

We do not sell, rent, or trade your personal data.

5. Data Retention

We retain personal data only as long as necessary for:

Order fulfillment
Legal compliance (tax and accounting laws)
Dispute resolution
Fraud prevention

When data is no longer required, it is securely deleted or anonymised.

6. Data Sharing

We only share your data when necessary with trusted service providers, including:

Payment processors
Shipping carriers
Fraud prevention services
IT and hosting providers
Marketing and analytics platforms

All third parties are required to protect your data and process it lawfully.

7. International Data Transfers

Some service providers may process data outside your country of residence, including in the United States. Where international transfers occur, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses
GDPR compliant data protection agreements
Adequacy decisions where applicable

8. Data Security

We implement appropriate technical and organisational security measures, including:

SSL encryption
Secure hosting infrastructure
PCI compliant payment systems
Restricted access to customer data

No system can guarantee absolute security, but we take reasonable measures to protect your data.

9. Cookies

We use cookies to:

Ensure website functionality
Remember preferences
Analyse website traffic
Improve marketing relevance

You may manage or disable cookies via your browser settings. Some website features may not function properly without essential cookies.

10. Your Privacy Rights

Depending on your jurisdiction, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw marketing consent
Opt out of the sale or sharing of personal information (California residents under CCPA/CPRA)
Request information about the categories of data collected and shared (California residents under CCPA/CPRA)
Non discrimination for exercising your privacy rights
Lodge a complaint with a supervisory authority (EU/UK residents under GDPR)

To exercise these rights, contact: support@lucywillowlondon.co.uk

11. Children's Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If such data is identified, it will be deleted promptly.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

13. Contact Information

Lucy Willow London, Privacy Support
Email: support@lucywillowlondon.co.uk
Website: https://lucywillowlondon.co.uk

ECOMDREAM (trading as Lucy Willow London)
Sole trader, ABN 87728334984
24 Gracemar Avenue, Panania NSW 2213, Australia