Ethel – Elegant Ruched Backless Maxi Dress
Ethel – Elegant Ruched Backless Maxi Dress
Ethel – Elegant Ruched Backless Maxi Dress
Ethel – Elegant Ruched Backless Maxi Dress
Ethel – Elegant Ruched Backless Maxi Dress
Ethel – Elegant Ruched Backless Maxi Dress

Ethel – Elegant Ruched Backless Maxi Dress

£119.99 £34.99 Save 71%
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50% OFF
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Loved by 55,000+ women across the UK
Size
Only 3 left in stock!
RETIREMENT SALE: Once these are gone, they're gone for good. We won't be restocking as we close our doors, so if your size is still available, do add it to your cart while you can.

Unleash Your Inner Confidence

The Ethel™ Sexy Slim-fit Cami Dress is the ultimate blend of seductive charm and sleek design. Featuring a daring sweetheart neckline and form-fitting silhouette, this dress is perfect for any night out when you want to make a statement.


Why Choose Ethel™ – Sexy Slim-fit Cami Dress?

  • Sculpting slim-fit design – The body-hugging fit accentuates your curves while providing a sleek and bold look.

  • Lace details – The delicate lace on the bust adds a touch of sensual elegance.

  • Sweetheart neckline – Creates a flattering shape and enhances your feminine allure.

  • Versatile nightwear – Ideal for cocktail parties, club nights, or a special date night.


SPECIFICATIONS:

Style: Sweetheart neck with lace detail and zipper closure
Fit: Bodycon, slim-fit with a flattering silhouette
Occasion: Perfect for nights out, special events, or cocktail parties

We ship all orders within the UK via Royal Mail.

Place your order today, and it will be shipped the next business day, free of charge.

Expect fast, reliable delivery at no extra cost

If your order doesn’t meet your expectations, you can return it within 30 days of receipt.

Simply contact our customer service before sending it back and let us know the reason, this helps us handle your return smoothly.

LOVED BY OUR CUSTOMERS

Margaret W., Harrogate
5/5
Margaret W., Harrogate

I will be honest, a closing down sale from a shop I had never heard of had me expecting the worst. I was wrong. My order came quickly, the quality was lovely, and everything was exactly as described. I felt rather silly for doubting them.

This customer purchased…
Susan Pemberton, Chester
5/5
Susan Pemberton, Chester

When the prices are this low you assume the clothes will be cheap and nasty. They are not. Everything I have ordered feels well made and looks far dearer than I paid. I have already been back twice.

This customer purchased…
Patricia, Devon
5/5
Patricia, Devon

My one worry was what happens if something does not fit, especially with a shop that is closing. I sent a piece back and the refund came through without any fuss at all. No arguments, no chasing. That is rare these days.

This customer purchased…
Carol B., Norwich
5/5
Carol B., Norwich

What won me over was the service. I emailed with a question, half expecting to hear nothing, and a real person replied the same day and could not have been kinder. You simply do not get that everywhere now.

This customer purchased…
Linda Hughes, Cardiff
5/5
Linda Hughes, Cardiff

I am not the most confident with computers and usually ask my daughter to order for me. This time I managed it all on my own. The website is clear and simple, and my parcel arrived just as promised.

This customer purchased…
Janet, Bath
5/5
Janet, Bath

Three orders now and every single one has arrived on time and beautifully wrapped. For a shop in its final weeks, the care they take puts younger companies to shame. I trust them completely.

This customer purchased…
Christine A., Edinburgh
5/5
Christine A., Edinburgh

My only complaint is that I found this lovely shop just as they are closing for good. The clothes, the prices, the service, all wonderful. I have stocked up while I can and I am genuinely sad to see them go.

This customer purchased…

Loved every day by +29.000 customers

COMBINE AND RECEIVE UP TO 20% DISCOUNT

Our Retirement Story

When we opened Lucy & Willow, we had one dream. To create a little corner of London where every woman felt seen, beautiful and completely at home. Because of you, that dream grew far bigger than we ever imagined.

After 22 happy years, the time has come for the part we have put off saying. We are retiring, and Lucy & Willow is closing its doors for good. No new season, no next time. This really is goodbye.

So we are letting go of our entire collection at the lowest prices we have ever offered, up to 70% off everything. Once a piece sells, that is the last of it.

If something speaks to you, please do not leave it behind. It would mean the world to see our favourites worn and loved long after we have turned the key.

Thank you for being part of our story.

With love, Lucy and Willow

FAQs

Yes — we offer free shipping on all orders, at no extra cost.

Once your order ships you'll receive an email with a tracking link. You can also track it on our order tracking page.

Not quite satisfied? You can return your order within 30 days of receipt. We keep the process simple and hassle-free.

Orders are typically processed within 1–3 business days. Delivery usually takes 3–7 business days, depending on your location.

Our products fit true to size. Check the size chart on each product page to find your perfect fit.

Our team is here to help with any questions or styling advice. Email us and we'll reply within 24–48 hours.

Info@lucywillowlondon.co.uk

FREE SHIPPING

At Lucy & Willow, you always enjoy free shipping on all your orders.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

3O DAYS RETURN POLICY

After receiving the order, you have 30 days to decide whether to keep the product or return it effortlessly.